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 As more consumers shift to online platforms for shopping, researching, and entertainment, digital marketing has become a crucial element of business growth. Companies that fail to establish a digital presence risk losing touch with their target audience and falling behind competitors who embrace digital strategies. Digital marketing refers to the use of digital channels, platforms, and techologies to promote and advertise products, services, and brands. It encompasses a wide range of online marketing activities, from search engine optimization and social media

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