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India’s alcohol industry is undergoing a major transformation. Over the last few years, consumers have become more selective about the products they purchase, leading to a strong shift toward premium spirits. Rather than focusing only on affordability, buyers are now paying attention to flavour, quality, craftsmanship, and the overall drinking experience.

This trend is especially visible among urban consumers who are increasingly influenced by global trends, luxury hospitality, fine dining, and premium lifestyle choices. As disposable incomes continue to rise, more consumers are willing to explore products that offer a refined and memorable experience.

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