Ms. Pooja Sharma | Tesla Power India Pvt. Ltd.
“Incorporating sustainability and ethical practices into sales strategies is no longer just a ‘nice-to-have’—it is a business imperative.”
Sales are the lifeblood of every business. No matter how much an organization innovates or invests in technology, sustained growth remains impossible without a strong and strategic sales pipeline. This is where the role of the Chief Sales Officer (CSO) becomes indispensable—crafting sales strategies, aligning teams, measuring performance, and linking business goals with tangible results.
In this special feature of Tycoon Insights’ edition “The 10 Most Influential Women CSOs Shaping Sales Strategy in 2025”, we had the privilege of engaging with Ms. Pooja Sharma, Director & CSO of Tesla Power India Pvt. Ltd. A fearless business leader, Ms. Sharma has been instrumental in steering Tesla Power India’s sales ecosystem with vision, resilience, and forward-looking strategies.
Tesla Power India: A Commitment to Innovation & Sustainability
Headquartered in Delaware, USA, Tesla Power India is a leading player in energy storage, automotive, and appliance solutions. The company has expanded significantly in India, tapping into market gaps, driving product innovation, and setting ambitious growth plans.
With sustainability at its core, Tesla Power India has pioneered initiatives such as the Electro-Chemical Battery Enhancement Process (EBEP) and India’s first refurbished battery brand, ReStore, aimed at reducing waste and promoting eco-friendly practices. Its extensive portfolio includes batteries for two-wheelers, cars, and commercial vehicles; inverters; UPS systems; solar panels; alkaline water purifiers; and automotive lubricants.
Today, Tesla Power India boasts a vast distribution network—over 400 Tesla Power Shops, 400 distributors, and 13,000+ retail outlets across the country.
Leadership Mantras: Guiding Principles as a CSO
For Ms. Sharma, leadership begins with approachability, communication, and trust. She believes that empowering people, listening actively, and creating an environment of mutual respect is essential to achieving sales targets. Her philosophy underscores the importance of leading by example and ensuring every team member feels valued and connected to the company’s mission.
Aligning Sales with Business Objectives
Ms. Sharma emphasizes that every sales strategy must stem from a deep understanding of organizational goals. Whether it’s market expansion, customer retention, or launching new products, her approach ensures that sales tactics are aligned with long-term business objectives. Regular cross-functional collaboration—with marketing, finance, and product development—ensures seamless alignment and adaptability.
Inspiring High-Performance Teams
To Ms. Sharma, motivating sales teams goes beyond setting targets. She fosters an environment of:
Intrinsic Motivation – Linking individual contributions to broader organizational success.
Growth & Mastery – Investing in skill enhancement, training, and the latest sales technologies.
Trust & Respect – Recognizing contributions and cultivating accountability.
Open Communication – Encouraging collaboration and idea-sharing across teams.
This culture of empowerment ensures consistently high performance and long-term loyalty.
Driving Diversity & Inclusion in Sales
Ms. Sharma is a strong advocate of building diverse and inclusive teams. At Tesla Power India, she has implemented:
Inclusive Hiring Practices with blind resume screening and diverse interview panels.
Fair Promotion Policies supported by mentorship and leadership programs for underrepresented groups.
Employee Resource Groups (ERGs) that create safe spaces for diverse voices.
Zero-tolerance policies against discrimination and active promotion of inclusive language.
For her, diversity is not just a moral responsibility—it is a driver of innovation, creativity, and stronger business outcomes.
Overcoming Challenges: Scaling with Purpose
One of Ms. Sharma’s biggest challenges was navigating Tesla Power India’s rapid growth phase—expanding into new markets, introducing products, and onboarding large teams. She addressed this through:
Consistent communication and workshops to reinforce company culture.
Process optimization with new tools and best practices.
Comprehensive onboarding and continuous training.
Open dialogue and resource accessibility to support her teams.
This structured yet empathetic approach helped the company scale without compromising values or efficiency.
The Future of Sales Leadership
Looking ahead, Ms. Sharma envisions the role of the CSO evolving into that of a strategic leader with deep expertise in technology, data, and customer experience. She highlights that tomorrow’s CSOs must be innovative, adaptable, and committed to ethical, sustainable practices while navigating a rapidly changing marketplace.