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India’s alcohol industry is witnessing major growth in the premium spirits segment as consumers continue moving towards refined and sophisticated drinking experiences. Earlier, affordability was considered the biggest factor while purchasing alcohol, but modern consumers now focus more on flavour quality, smoothness, and premium presentation.

The growth of urban nightlife culture, luxury hospitality, premium restaurants, and social celebrations has significantly increased the demand for whisky and vodka across the country. Consumers today are also becoming more interested in premium lifestyle experiences and luxury social culture.

Premium Whisky Demand is Expanding Rapidly

The popularity

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