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You know what is funny. We live in a world where a customer can find your competitors business on their phone in 2.5 seconds. Many business owners are still playing catch-up with technology. I see it happen every week. Genuinely good businesses quietly fade because they never got the digital piece right.
It is not a failure of ambition. It is a failure of infrastructure. 

The Digital Divide Nobody Wants to Admit
 

This is what I have noticed: there is a massive gap between businesses that understand digital channels and those that do not. It

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