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It was a crisp fall morning in Boulder, Colorado, and James Lopez sat staring at his laptop, frustration etched across his face. His company, SolarVista Solutions, had been installing high-quality solar panels across the region for over five years. Yet, despite great customer reviews and sustainable products, new client inquiries had slowed to a trickle.

He typed into Google: “solar panel installers Boulder.” His company? Nowhere to be found on the first page. Instead, competitors—some newer, less experienced, and even subcontractors—dominated the top results.

"We have better tech, better prices, and better service," James muttered. "So why isn’t

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