A guest post is the publication of an article (post) of yours in a third-party blog as a guest author (guest). Or vice versa: publication on your blog of an article written by another author with whom you have invited to collaborate.

A guest post, also known as guest blogging, is one of the most effective and powerful content marketing techniques out there today if you have great guest posting sites; powerful for enhancing a brand’s authority, backlink profile, and website traffic.

Guest posting is a collaboration between blogs, a Win-Win strategy, which means that it works and both parties benefit (the blog and the guest author), and that’s what they like the most.